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The Amazing Benefits of a Digital Concierge in the Hospitality Industry

If you are running a hotel, motel, short term rental or any other form of accommodation, chances are you will have guests who will have questions about their stay. They will ask things such as

  • Do you have a digital concierge?
  • What can they expect from their accommodation?
  • How can they book local experiences?
  • Where they can find the best restaurants and shopping malls? or
  • Just want to know if it’s safe to walk around at night.

That is where the digital concierge, an online software or app, comes into play that helps provide an exceptional customer journey.

Modern accommodation has been increasingly more reliant on technology to reach a wider audience and provide a more responsive service. One of these is a digital concierge, which is used by many accommodation businesses boasting good customer service.

This technology provides an array of services for guests, ranging from booking restaurants to more complex tasks like checking car parking spaces, getting door codes, managing reservations for events, and more.

Read on to know more about a digital concierge and how it has enhanced the guest experience!

What is a Digital Concierge?

Digital solutions are becoming more popular as people become far more reliant on technology. A digital concierge can help you take advantage of new technologies and services. It is like a virtual assistant that helps you manage and grow your business.

It is an online software or app (that doesn’t need an app store) that can provide valuable assistance with tasks like customer relationship management, shopping carts, bookings, translations and maps. By automating these time-consuming tasks, businesses can free up their employees to focus on more important matters that make guest experiences amazing.

Why Do Accommodation Businesses Use a Digital Concierge?

A digital concierge service is highly sought after in the accommodation industry. It is a one-stop app for those looking to enhance their guests’ experience. By using the digital platform, the concierge software can provide a more seamless, efficient, and personalized service that gets guests what they need quickly and effortlessly.

  1. Guest Services and Information: A digital concierge serves as a 24/7 virtual assistant for guests. It can provide detailed information about the property, including room amenities, dining options, check-in/check-out procedures, and local attractions. Guests can access this information via a hotel app or in-room tablet, ensuring that they have everything they need at their fingertips.

  2. Personalized Recommendations: By analyzing guest preferences and past behavior, the digital concierge can make personalized recommendations for dining, entertainment, and local activities. This not only enhances the guest experience but also increases the likelihood of on-site spending.

  3. Booking and Reservations: Guests can use the digital concierge to make reservations for restaurants, spa treatments, or other amenities within the accommodation. This streamlines the booking process and ensures that guests can secure their preferred services effortlessly.

  4. Convenient Communication: The digital concierge facilitates seamless communication between guests and staff. Guests can request room service, housekeeping, or maintenance assistance through the platform, leading to quicker response times and improved guest satisfaction. Depending of course on what services you offer.

  5. Local Area Insights: For tourists or travelers unfamiliar with the area, the digital concierge can provide valuable insights into nearby attractions, transportation options, and safety tips. This enhances the overall experience and encourages guests to explore the local area.

  6. Check-in and Check-out: Guests can use the digital concierge for a contactless check-in and check-out process, reducing wait times at the front desk and enhancing safety, especially in post-pandemic times. Providing guests with door codes automatically on arrival provides an amazing hassle-free experience.

  7. Feedback and Reviews: The digital concierge can prompt guests to leave feedback and reviews after their stay, helping accommodation providers gather valuable insights and improve their services based on guest input.

  8. Operational Efficiency: On the operational side, a digital concierge can assist with room assignment, housekeeping schedules, and maintenance requests. It helps streamline internal processes and ensures that staff can focus on providing exceptional service rather than administrative tasks.

  9. Revenue Generation: By promoting on-site amenities and services, the digital concierge can boost revenue for the accommodation provider. Guests are more likely to use and spend money using the built-in shopping cart if they are easily accessible and well-promoted through the concierge platform.

Concierge software offers both tech-savvy and non-tech guests a more convenient way to find information and book services. Providing quick access to information can help guests get the most out of their stay. It is quick and convenient for guests to install, no app store, with immediate benefits no matter the level of content.

What are the Benefits of Using Concierge Software?

Using the concierge app is a great way to improve the guest experience and make sure that every guest has a positive experience. By providing easy access to information, you can make sure that every guest enjoys their stay. This makes for an amazing guest experience and drives guest reviews.

Let’s have a look at the benefits of using a digital concierge!

• A Digital Concierge Can Improve Staff Engagement

Instead of viewing a digital concierge as a replacement for staff engagement, it should be seen as a tool to assist with repetitive and low-value tasks. By automating these tasks, staff can focus on more valuable engagements with guests, leading to improved staff engagement and overall guest experience.

• Reduced Costs

You can reduce staffing hassle and improve guest satisfaction by providing more personalized services. This app or online software uses technology to allow travellers to have all of their questions answered and book reservations all with the easy convenience of their devices.

• The Benefits of Using a Digital Concierge for Hotels

Using a digital concierge allows easy access to information, personalized services, and instant problem resolution to guests. This improves the guest experience, reduces staffing needs, and increases guest satisfaction, ultimately driving customer loyalty.

• Increased Revenue

By investing in technology, you can increase revenue by providing excellent service to guests as well as offering upsells via the shopping cart. You can also use data analytics to understand which customers are most likely to return as well as what appeals to them, thus, you can offer them special deals or discounts.

• A Digital Concierge Can Assist with Repetitive and Low-Value Tasks

Efficiently use technology to handle repetitive and low-value tasks, freeing up your staff to focus on more valuable engagements with guests.

• Improved Customer Satisfaction

Guests appreciate having access to a digital concierge that can answer questions or concerns they may have about their stay, not only while the stay but before they even arrive! They will feel more valued when they receive information in no time and with no effort, thus delivering customer service effectively.

• Increasing Brand Awareness

It can help increase brand awareness by providing information about your accommodation to guests. Guests can also share photos and videos of your property, which can be used to promote the brand on social media.

• Encouraging Customer Loyalty

By streamlining the guest experience and addressing past pain points, such as waiting to ask staff questions, a digital concierge can enhance guest satisfaction. This can result in increased guest loyalty and recurring visits as guests appreciate the convenience and efficiency provided by the digital concierge.

• Resolving Customer Service Issues as they Arise

By providing instant access to information and services, a digital concierge eliminates the need for guests to wait to ask staff questions, streamlining the guest experience and reducing past pain points related to waiting times.

Orana Stay App - The Best Solution for You

You already know how important it is to keep your guests happy. So why not offer a digital concierge serviceOrana Stay offers the best, user-friendly digital concierge app. Our app is easy to use and offers a variety of features to make your guests’ stay more enjoyable.

We have designed our digital concierge app to make it easy for your guests to find and book services, view their itinerary, make restaurant reservations, book tours, get recommendations for things to do in the area, and more. Plus, our customer service team is always available to help with questions or concerns. We make it easy for your guests to use this app so that you can focus on other aspects of running your business.

Orana Stay’s advanced digital hospitality solution can help simplify the customer journey by providing a one-stop shop for all their needs. Contact us today to learn more about our digital concierge app and how it can benefit you!

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